gerund article noun

is the formula for a rash of paperback titles, movies, and most recently to me, blog posts. Seems as though you can manage to lure people in if you can keep this madlib handy at title time. It really lends itself well to food and cooking – I might manage to reach readership into the low two figures with a title like “Licking the beater” for an ode to brownie batter made from a mix. Stay tuned.

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